There is no doubt that email marketing is a great way to reach your customers anywhere they are without having to spend a lot of money. Unlike advertisements and other marketing strategies, email marketing is personal. For this reason, you have to know how to communicate with your customer and understand what he/she really wants.
The truth is that, email marketing is a very big responsibility that you must honor and undertake. Remember, people do not give their email addresses just to anyone. For anyone to give you his/her email address, that means they trust you and you add value to their lives. Well, if you are thinking of starting a company newsletter, below are free email marketing tips that could help you.
1. Be Human
One of the biggest mistakes many companies do, when sending their customers newsletters is; they ensure they sound like a corporate brand so as to get the attention of prosperity. Doing this will not help improve customer experience, but rather they will ignore. According to human psychology, a person is more likely to buy from a buyer with a friendly tone even though they do not need the product being sold to them at that moment compared to those who act professionally.
This does also apply to newsletters. By having a simply written newsletter is more likely to generate sales or desired action compared to writing a professional newsletter.
2. Tell Subscribers What To Expect
Anytime you ask a visitor to subscribe to the company newsletter, it is important to tell them what to expect. It does not matter whether you will be sending newsletters from the president, daily deals or any other you have placed in store; you have to tell your subscribers what to expect.
Did you know telling subscribers what to expect creates consumer suspension? Just like in a movie, where viewers are left wondering what will happen next and the movie ends. In turn, this creates a suspension where, viewers cannot wait for a continuation.
However, when it comes to email marketing, it is a bit different. Come up with a great up free email marketing tips and then look for ways you could apply suspension. For example, let’s say you have an online store and you have customers subscribed to your newsletters. You could come up with a story of promotion and let your views be alert because the date will not be mentioned at random.
Content is the backbone of email marketing. Without a good content, be guaranteed you will fail. First of all, you have to send people content they really want to read and associate with. You have to make your content relevant to the people reading it. For example, if you have sports website, and then suddenly you send information on anything that does not relate to sports; you will lose your targeted customers.
At the same time, the content should have the following characteristics:
Short and simple to follow and understand
Related to want your subscribers want
Do not oversell in your content
Provide an active link below where your subscribers can follow more about your newsletter and much more
With these three free email marketing tips, you will be on your way to success.