At the beginning of 2015, Instagram announced that they have reached over 300 million users. This is such an outstanding achievement, especially considering that they have only been in existence for 5 years. The channel has been acquired by social media giant Facebook back in 2012, which significantly helped propel it to the top of many people’s list of the best social networking sites. On top of all this, studies show that user engagement on Instagram is higher compared to that of Facebook and Twitter. Ignoring Instagram means missing a huge opportunity to reach your target audience. The following are some tips on how to carry out an effective Instagram marketing campaign.
1. Create an actionable hashtag.
Among the first things you have to keep in mind when using Instagram is to never forget hashtags, as they are the key to reaching potential customers. Not only should you use hashtags that are relevant to your brand, but they should be actionable as well. Essentially, what this means is that your hashtag should be something your customers can use when they post something related to your products or services.
2. Do not over post.
If you’re new to Instagram, you might make the mistake of uploading tons of pictures in an attempt to catch up with all your friends. This a big no-no! Unlike Facebook in which you can group your pictures into one album, your photos will appear on your friends’ Instagram feeds one by one. This can be extremely annoying, especially when you’re a business who’s trying to sell something. There’s actually no need to post on Instagram every day. You want to make some noise, but you don’t want to always show up on the feeds of your customers or they might lose interest.
3. Promote your account on various online platforms.
Sure, some businesses have been successful on Instagram just by consistently posting high quality photos and using engaging hashtags, but it’s best to promote your account to improve your chances of succeeding. If you’re already using those little social media icons to promote your Facebook, Twitter, and other social media profiles, then it’s time to throw Instagram into the mix. Your website visitors will find it easier to find you on Instagram once they see this button. Of course, don’t forget to use your business hashtag across all platforms.
4. Find influencers.
Influencer marketing is increasingly becoming popular as a means of promoting your brand and growing your following on various social media platforms. On Instagram, you can find your influencers, which are basically people or other brands that may help promote your products and services. For example, if you’re selling gym equipment, then you can partner up with a fitness model with a huge amount of followers. He can share your posts, photos and hashtags to a wide range of highly targeted traffic.
5. Interact with your followers.
It’s always nice seeing brands like, share, and comment on other people’s posts. This establishes a solid relationship with your consumer base. More importantly, it increases the visibility of your account. When you actively interact with other people, your username will be more exposed to the user and his followers, which helps grow your following even further.
These are just some effective tips that should help you get started with Instagram marketing. Keep in mind that promoting your business on Instagram isn’t all about snapping high quality images. You need to reach out to your customers, use an actionable hashtag and consistently promote your account across multiple online platforms.