5 Best Places To Promote Your Website
Whether you’ve already introduced your business to the online world or you’re just planning out what your website will look like, you probably know the importance of website promotion in terms of driving targeted traffic to your site. If you have no prior experience in this field, then you might be worried about messing up. But there’s really no need to worry; promoting your website is easier than you might think. Best of all, you don’t have to spend a dime to get started. The following are some of the best places to promote your website in the vast online world.
1. Search Engines
Did you know that search engines are the largest source of inbound web traffic? Studies show that nearly everyone with Internet access uses search engines to find information about all things under the sun. Your goal should be to rank number one on the search engine results pages. At the very least, you should ensure your site is listed on the first page. You can achieve this through effective search engine optimization campaigns.
2. Online Directories
Remember the days when you would grab the phone directory and flip through pages to look for local businesses that provide the services you need? Well, those days are gone. The modern day yellow pages can now be accessed online. Your potential clients browse through online directories. It is a must to have your site listed in these online channels to increase exposure. Make it a point that you include all important details such as your business address, contact details and a brief description of what you’re offering.
3. Social Bookmarking Sites
Millions of web surfers spend their free time on social bookmarking sites. These include StumbleUpon, Reddit, Diigo, Polyvore and Foursquare. By linking your content on these popular sites, you increase your chances of getting found by your target audience. On top of this, you also get the benefit of having a link back to your site, which helps in your overall link building strategy.
4. Blogging Platforms
One of the most underrated online channels through which you can promote your website is blogging platforms. These include the likes of Blogger, WordPress and Tumblr. You can create interesting blogs relevant to your products and services and then link back to your main website. Make sure your posts are informative and useful to readers. Avoid making your blogs look as if your sole intent is to promote your website.
5. Social Networking Sites
There are plenty of social networking sites you can use to find your target market, but it’s not necessary to use all of them. You can simply choose which one you think will provide the best results for your business. You always have the option of experimenting with different sites to compare results. The key here is consistency. Make sure your posts contain captivating images or videos, as these often get shared a lot in social media. Frequently update all your accounts and interact with your followers to build a lasting relationship with them.
Website promotion can be a whole lot of fun. There’s nothing more exciting than seeing how you grow your following from zero to the thousands. Keep in mind that your content plays a critical role in attracting potential customers, so make sure your posts are of high quality to keep your viewers coming back.